10 Reasons why you should use Google Ads for your Video
If you’re an advertiser looking to capitalize on Google’s huge number of daily searches and rapidly gain the attention you need to boost your bottom line, there’s no better place to start than by signing up to utilize Google Ads for your Video.
Nonetheless, there are several advertising channels and tactics available. It might be difficult to identify which is the best match for your company. Influencers and salesmen are always pushing you to invest in this and invest in that, but they never explain why.
Here are 10 Reasons why you should use Google Ads for your Video;
Google’s enormous reach
Today, Google has evolved from a brand to a verb. The Merriam-Webster Dictionary defines the word “Google.”
That’s because, nowadays, when individuals have a query that has to be answered, their first port of call is frequently Google.
Do you want to discover whether there is a treatment for your back pain?
Look it up on Google.
Do you want to know whether there’s a solution that makes it easy to collaborate on a post-click landing page?
Look it up on Google.
The search engine processes an astonishing 2+ trillion queries like this every year. It equates to almost 5 billion queries every day.
Those seeking answers to issues that your company can provide are among them. If they’ve ever used the internet, they’ve probably Google Ads for your Video as an answer to something. And if you can assist them in finding the solution, even if it’s via an advertisement, they’re more inclined to select you over your competition.
Attributes that enable a wide variety of targeting
Google has something for every company and prospect at every point of the buyer’s journey.
Betting on wide keyword search keywords like “accounting software” can display your ad to prospects earlier in the product research phase, allowing you to complete the top of your funnel using two relatively easy yet effective techniques:
Collect their information using your post-click landing page and begin giving them educational stuff that demonstrates your expertise.
If they do not convert, employ retargeting software to entice them to do so.
Another strong approach for building your client base is bidding on long-tail keyword search keywords like “accounting software for freelance marketers.” They are often less costly, and they are well worth it for attracting the attention of folks who are specifically seeking for what you have to offer. Those who search for lengthy, specialized sequences of keywords usually have greater focus. And it is the purpose of the individuals you contact via Ads that makes them so important (more on that next.)
Make use of intent
The most significant distinction between individuals you reach with Google Ads for your Video and those you reach with other kinds of advertising is their intent.
People on social media, for example, are not wanting to be promoted. They’re not seeking answers to the difficulties that affect their daily life. They want baby images, vacation shots, and family updates. And when you market to someone who does not want to be promoted, you are more likely to be tuned out.
Yet, on the search network, you are not advertising to those who do not want to be promoted. You’re targeting customers who are seeking a certain product, such as the finest post-click landing page platform for agencies:
And when your ad displays, it assists consumers in finding the solution rather than interfering with their internet surfing experience.
Some experts even regard search advertisements to be a kind of inbound marketing rather than outbound advertising since they help someone who has already made the initial step in looking for it. Let prospects come to you through Google Ads for your Video, then assist them in finding answers, and you’ll be in a position to win their business when they’re ready to take out their checkbook.
Keep complete command of your campaigns at all times.
To execute Google Ads for your Video campaigns that reach as many people as AdWords can, you used to have to leap hurdles and cut through heavy red tape. These initiatives would require time and money that may be better spent elsewhere.
Buying ad space via software, often known as “programmatic advertising,” on the other hand, is simple enough for even a single well-educated individual to accomplish. They’ll be able to start and stop campaigns, reach the appropriate individuals at the right price, and do it all instantly with a little instruction. This allows you to devote your resources and attention to more essential matters.
Bring whatever budget you have to the table.
Earning a click may cost a company hundreds of dollars. Long-tail keywords of Google Ads for your Video in the law business may fetch up to $1,000 per click:
Yet, most keywords are not as expensive. Even if they do, one benefit of utilizing AdWords is the ability to set daily budgets, maximum bids, and other parameters. That way, you can be certain that even if you’re not watching your account like a hawk, you’ll never spend more than you want to.
See results in Google AdWords in an easy-to-understand style.
If you don’t know what you’re doing wrong, you won’t know how to improve. Certain analytics dashboards make determining what that is almost difficult.
Fortunately, Google Ads for your Video simplifies and simplifies everything. Get basic statistics such as clicks, impressions, keyword budget, and so on, or go even more in-depth with a Google Analytics connection. It enables you to observe precisely how visitors behave on your website, down to what they clicked, where they went next, and how long they stayed.
Obtain results faster than using SEO
Most popular websites still rely on search engine optimization. The articles and pages on page one are not just well-written with properly researched keywords; they are also on sites with a big amount of backlinks (still the number one ranking factor for web pages).
It might be years before you get to see one of your sites in the desired top place for a wide keyword search phrase. Some companies will never see it.
When you start with Google Ads for your Video, your chances of outranking all of the organic results on a search engine results page increase enormously, and it also becomes simpler. There will be no constant hunt for links that will boost your page just a little; there will be no pouring over keyword density on your post-click landing page. Start running advertisements to increase your chances of being seen first thing on a page like this, when organic results don’t even display until below the fold:
Increase brand awareness
People often associate “Google Ads for your Video” with generating traffic through pay-per-click adverts on search engine results pages. Yet, Google advertising is more adaptable than that. They may also be an excellent strategy for increasing brand recognition, which research indicates is what the most successful marketers prioritize:
Before we proceed, let us define the term “brand” succinctly. David Ogilvy provided maybe the greatest description decades ago:
“The intangible total of a product’s attributes: its name, packaging, and price, as well as its history, reputation, and advertising.”
Building trust with your visitors requires you to reinforce your brand identity, personality, reputation, and so on. The more you do these things regularly, the better your brand will grow and the more trust you will get from prospects. And trust is ultimately what will gain you sales and devoted consumers.
Using the AdWords search network, even if prospective buyers aren’t clicking, they see your brand, your slogan, what you provide, and anything else you utilize your content and extensions to display. You may also prioritize brand awareness by showing your ad to more people through the Ads display network. Then concentrate on clicks or conversions (more on bidding strategies in a bit.) These tactics enable marketers to highlight their company’s key features, strengthening its brand.
Increase conversions
Google considers post-click landing page experience when determining which advertisements are shown to browsing prospects. According to the Google Adwords help page:
Advertising’ gauge of how successfully your website offers individuals who click your advertisements precisely what they’re seeking—quickly and effortlessly—is the post-click landing page experience. The URL consumers reach at after clicking your ad is your post-click landing page, and the experience you provide influences your Ad Rank, and hence your CPC and position in the ad auction. Your advertising may appear less often (or not at all) if they link to websites that provide a bad user experience.
Ad networks that do not value landing page experience will allow you to drive internet visitors to whatever website you choose. It may be a homepage or an “about” page — and this would rapidly deplete your budget since visitors do not want to look for what you promised them in your ad.
Nevertheless, in order for your advertising to get viewed on Google’s network, you must first create a very convincing post-click landing page. And when you develop a very appealing post-click landing page, you’ll optimize ad spend because of two reasons in particular:
Use various bidding tactics to maximize ROI.
A convincing post-click landing page designed to satisfy Google isn’t the only factor that can help you increase your advertising ROI. To assist you to attain certain marketing objectives while depleting your money the least, the Ads team has designed numerous distinct bidding strategies:
If you want to boost website visitors, Google advises CPC bidding.
Google advises CPM bidding, which stands for “cost per thousand viewable impressions,” if you want to create brand recognition. You pick an amount of money you’re prepared to spend for 1,000 individuals to see your advertising in full view using this method. It can only be found on the Google Display Network, not the Google Search Network.
CPC bidding is what Google suggests marketers use when they’re focusing on conversions like sales or sign-ups.
If your main objective is to increase brand recognition. You’ll be able to display your adverts to more individuals than if Google tried to offer your advertising exclusively to those who had the highest likelihood of clicking or converting. That also works the opposite way around.
If your aim is a farther down-the-funnel activity, such as a click or a conversion. You may bid on it, and Google Ads for your Video will stop showing your ad to everyone and instead display it to folks who are more likely to convert.
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